Cookie Policy

1. What are cookies?

Cookies are small text files and similar technologies that may be stored on your device when you visit a website. They are commonly used to help websites function properly, remember preferences, understand how visitors use a site and support marketing activity.

2. How we use cookies

We use cookies and similar technologies to help our website operate, understand how it is used, improve performance and, where you have given consent, support analytics and remarketing activity.

Some cookies are set by us, while others may be set by trusted third-party services we use.

3. Our cookie categories

We use the following categories of cookies and similar technologies on our website.

Strictly Necessary: These are required for core website functionality, security, network management and similar essential purposes. These do not require consent where they are genuinely necessary for the service you request.

Analytics: These help us understand how visitors use our website, so we can measure performance and improve content, navigation and user experience. We use Google Analytics 4, typically deployed via Google Tag Manager, for this purpose. These cookies and technologies are only used where the appropriate consent has been given.

Advertising and Remarketing: These may be used to support follow-up advertising and remarketing through Google services. These cookies and technologies are only used where the appropriate consent has been given.

4. Live chat and third-party tools

We also use Zendesk Chat or similar support tools to provide website chat functionality and customer support features.

Where these tools use cookies or similar technologies that are not strictly necessary, they should only operate where the appropriate consent has been given.

5. How consent works on our website

When you first visit our website, you are given a choice to accept all cookies or accept essential only.

If you choose essential only, non-essential cookies and similar technologies used for analytics, remarketing and similar optional purposes should remain blocked.

If you choose accept all, we may enable analytics, advertising, remarketing and other non-essential tools in line with your choice.

6. Google Tag Manager and consent settings

We use Google Tag Manager to help manage certain website tags and integrations. Google Tag Manager does not itself store the same category of analytics or advertising data as those downstream services, but it may be used to control when tags are activated based on your consent preferences.

7. How to manage your preferences

You can manage your cookie preferences using our cookie banner when you first visit the website.

You can also control or delete cookies through your browser settings. Please note that disabling some cookies may affect how parts of the website function.

8. More information

For more information about how we collect, use and protect personal information, please see our Privacy Policy.

If you have any questions about our use of cookies or similar technologies, please contact us at info@avxpert.co.uk.

9. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes to our website, technologies, legal obligations or the way we use cookies and similar technologies. Any updates will be published on this page.